“Our goal is eternity…to accept the free gift of salvation offered to us by Jesus Christ.”

It sounds like an evangelist’s altar call, but these words were actually spoken by Republican presidential hopeful Marco Rubio in a new “faith” ad. The 30-second spot is airing in Iowa and was first released to David Brody, news chief for the Christian Broadcast Network, which was founded by televangelist Pat Robertson.

The advertisement is part of the Rubio campaign’s effort to ramp up religious outreach, which includes an advisory council comprised of prominent faith leaders. The Florida Senator has made gains in Iowa polls, but still trails both Donald Trump and Ted Cruz by double digits. Can his push to capture conservative Christians help him get his presidential groove back?

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Written by Jonathan